Toyota has introduced the ninth-generation Camry in India, priced at Rs 48 lakh (ex-showroom). Having debuted in global markets over a year ago, this updated version of Toyota’s premium sedan delivers a blend of advanced technology, refined design, and efficient hybrid performance. Deliveries have already begun, according to Toyota.
Exterior Design and Platform
Built on Toyota’s TNGA-K platform, the ninth-gen Camry showcases a modern and striking design. The “hammerhead” front fascia features a sharp nose, slim LED headlamps, and distinctive C-shaped daytime running lights. Enhancements include a repositioned Toyota emblem, a refined bumper design, and sleek C-shaped LED tail lamps. Complementing its bold aesthetics are redesigned 18-inch alloy wheels.
Toyota offers the new Camry in six exterior colors:
- Precious Metal
- Dark Blue
- Cement Grey
- Emotional Red
- Attitude Black
- Platinum White Pearl
Interior and Features
The Camry’s cabin has been extensively revamped, offering a blend of enhanced materials, sophisticated design, and cutting-edge technology. Key upgrades include:
- 12.3-inch touchscreen infotainment system: Provides wireless Apple CarPlay and Android Auto support.
- Digital instrument cluster: A large 12.3-inch display for better driver interface.
- Premium audio system: Nine JBL speakers for immersive music experience.
- Rear-seat comforts: Reclining rear seats with centralized controls.
- Additional luxury features:
- Ventilated 10-way powered front seats
- Three-zone automatic climate control
- Panoramic sunroof with retractable sunshade
Advanced Safety with Toyota Safety Sense 3.0
Safety in the new Camry is bolstered by Toyota Safety Sense 3.0, which includes a suite of advanced driver-assistance systems (ADAS). Key features include:
- Pre-collision assist with pedestrian detection
- Adaptive radar-based cruise control
- Lane-tracing assist
- Road-sign recognition
- Automatic high beams for enhanced night visibility
The Camry also features nine airbags, parking sensors at the front and rear, and a 360-degree camera. Compared to rivals like the Skoda Superb and Audi A4, the Camry offers a comprehensive safety package that rivals or surpasses competitors in this segment.
Performance and Hybrid Powertrain
Under the hood, the ninth-gen Camry is equipped with a 2.5-liter, four-cylinder petrol engine paired with Toyota’s fifth-generation Hybrid System (THS 5). Highlights include:
- 230hp total output: A 12hp improvement over the previous model.
- eCVT gearbox: Ensures seamless power delivery and smooth performance.
- Fuel efficiency: An impressive ARAI-rated 25.49kpl.
- Regenerative braking: Recharges the hybrid battery during deceleration, enhancing efficiency.
Toyota also provides an 8-year/1.6 lakh km warranty on the hybrid battery, ensuring long-term peace of mind for buyers.
Pricing and Competition
The new Camry is Rs 1.83 lakh costlier than the outgoing model, which was priced at Rs 46.17 lakh. However, it remains Rs 6 lakh more affordable than its primary competitor, the Skoda Superb, priced at Rs 54 lakh. This price positioning makes the Camry an attractive choice for buyers seeking premium features at a relatively lower cost. Additionally, the Camry serves as an alternative to luxury sedans such as the Audi A4 (Rs 46.02 lakh), Mercedes C-Class (Rs 54.40 lakh), and BMW 3 Series Gran Limousine (Rs 60.60 lakh).
Local Assembly and Market Strategy
The ninth-gen Camry continues Toyota’s practice of local assembly at its Bidadi plant in Karnataka. This CKD (Completely Knocked Down) approach enables Toyota to offer competitive pricing in the executive sedan segment.
Upcoming Competition
While the Camry currently has no direct hybrid rivals, competition will intensify with the launch of the new Skoda Superb next year. Additionally, the BYD Seal EV may pose a challenge as an all-electric alternative in the premium segment.
Conclusion
With its striking design, advanced features, and hybrid efficiency, the ninth-generation Toyota Camry reaffirms its position as a standout in the executive sedan segment. By combining luxury, technology, and Toyota’s renowned reliability, the Camry is poised to attract discerning buyers seeking a premium yet practical choice in the market.
