In a major strategic shift, Maruti Suzuki cuts down EV plans, reducing its previously announced six electric models to just four by 2030. The company, which is known for its dominance in the Indian automobile market, is now prioritizing hybrids, CNG models, and selective electric vehicles to reclaim its 50% market share, currently at 41.5%.
Maruti Suzuki’s EV Roadmap: What Has Changed?
Earlier, Maruti Suzuki had planned six EVs for the Indian market. However, the automaker’s latest mid-term strategy confirms that only four EVs will be introduced by 2030. The first in this lineup is the e Vitara, an electric SUV that is set to launch soon.
The other three upcoming Maruti Suzuki electric cars include:
- Fronx EV – A pure electric version of the Maruti Suzuki Fronx crossover.
- Ertiga EV – An electric version of the popular Ertiga MPV, catering to fleet operators and families.
- Larger Electric SUV – A premium SUV expected to rival the Tata Harrier EV and Mahindra XUV.e9.
Why Maruti Suzuki Cuts Down EV Plans
The decision to cut down EV plans aligns with Maruti Suzuki’s broader market strategy. Instead of rapidly expanding its electric lineup, the company is focusing on a “top-down” EV approach, meaning premium models will launch first, followed by potential mass-market offerings.
Here are the key reasons behind this change:
- Slower EV Adoption in India: While the EV market is growing, demand for hybrid and CNG vehicles remains high.
- Focus on Market Share: Maruti Suzuki aims to reclaim its 50% market share by strengthening its SUV and hybrid lineup.
- Global Production Strategy: Maruti Suzuki plans to position India as a global EV production hub, starting with exports from its Gujarat plant.
Impact on Indian Consumers
For buyers, this means:
- Fewer budget-friendly EVs from Maruti Suzuki in the near future.
- More hybrid and CNG options, offering a cost-effective alternative to electric cars.
- Competitive pricing for Maruti’s upcoming electric SUVs.
Conclusion: A Strategic Shift, Not an Exit from EVs
Even though Maruti Suzuki cuts down EV plans, the company is not stepping away from the EV segment entirely. Instead, it is taking a phased approach, prioritizing SUVs and premium models before expanding further.
With the e Vitara set to launch soon, Maruti Suzuki is strategically positioning itself for India’s evolving automobile market. However, will this cautious approach help Maruti regain its lost market share, or will rivals like Tata and Mahindra dominate the EV space?
Let us know your thoughts in the comments!
