Job Description

Position Summary

We’re seeking an experienced Lifecycle Marketer to architect and execute our complete lifecycle engine across email, SMS, in-platform messaging, and automated workflows. You will own the full communication journey from MQL → SQL → SQO → Close → cross-sell/upsell, designing high-impact nurture programs that build trust, educate, address objections, and accelerate decisions for prospects evaluating $50k–$1M+ investment opportunities. You will develop re-engagement campaigns for no-shows, win-back sequences for stalled opportunities, and retention programs for existing customers—core lifecycle marketing motions within a modern marketing lexicon. You will also build targeted upsell campaigns that drive additional algorithm purchases and investment expansion, while owning deliverability, list health, and compliance across all messaging channels.

This role will build behavioral-triggered automations, refine segmentation tied to engagement and sales signals, enhance booked & show call rates, optimize landing page conversion across paid and organic channels, and develop structured referral programs that convert satisfied customers into qualified leads. This role is ideal for someone who thrives in a data-driven, fast-paced environment and can build sophisticated lifecycle systems that directly influence revenue, customer LTV, and pipeline growth.

About Our Company

Nurp pioneered the algorithmic trading software category and remains the market leader. Our proprietary trading technology delivers alpha across foreign exchange, commodity, and crypto markets. We didn’t just enter this space; we created it.

We’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, move fast, and make a measurable impact. You’ll work alongside a talented team reshaping how people invest using powerful, data-driven technology instead of outdated methods. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

Company Mission Statement

We’re building the future of wealth technology, making advanced trading tools accessible to every investor. Our mission is to combine sophistication and simplicity in a trading platform that delivers verified, high-performance results without requiring Wall Street expertise.

Performance Objectives

• Own and Execute Full-Funnel Lifecycle Strategy: Create multi-channel lifecycle journeys across email, SMS, automation, and in-platform messaging that move high-intent prospects from first touch through close and long-term engagement.
• Increase Conversion Across Funnel Stages: Improve MQL → SQL → SQO → meeting → close by building behavioral nurture sequences, trust-building flows, and objection-handling campaigns for $50k–$1M+ investment decisions.
• Optimize Meeting Booking & Show Rates: Develop pre-call nurture, confirmation flows, and multi-touch reminder cadences. Build no-show recovery programs and collaborate with SDRs and AEs to improve show rates and qualification quality.
• Own Webinar Marketing Communications: Manage all marketing communications that support webinars, including promotional invites, registration messaging, attendance reminders, and post-webinar follow-up and replay sequences. Tailor all messaging to attendee behavior and lifecycle stage.
• Improve Landing Page & Form Conversion Rates: Collaborate on landing page strategy and testing across paid + organic channels. A/B test messaging, formats, layouts, form strategy, and social proof to increase conversion while preserving lead quality.
• Drive Retention, Upsell & Expansion Revenue: Develop onboarding journeys, ongoing education, cross-sell sequences, upsell campaigns, and win-back flows for inactive or churned customers.
• Build & Scale Referral Marketing Programs: Create automated referral journeys triggered by customer behavior. Develop incentives, tracking, follow-up workflows, and elevated nurture for referred leads and top referrers.
• Strengthen Deliverability, Compliance & Database Health: Maintain list hygiene through audits, deduplication, segmentation refinement, and compliance oversight. Implement deliverability best practices across email and SMS.
• Enhance Behavioral Automation & Segmentation Architecture: Build data-driven segmentation, personalization logic, and lifecycle-trigger systems anchored to engagement patterns, sales signals, and our 100-point BANT scoring model.
• Build Revenue Attribution & Performance Dashboards: Track lifecycle performance, webinar metrics, meeting funnel analytics, landing page CVRs, referral data, retention, and expansion KPIs. Provide actionable insights with clear revenue attribution.
• Enablement & Cross-Functional Collaboration: Partner with Sales, Customer Success, Product, and Marketing to refine lead scoring, handoff processes, qualification criteria, and customer expansion opportunities.
• Perform other related duties as necessary or assigned.

Success Metrics

• Improved MQL → SQL → SQO → Close conversion.
• Increased meeting booking and show rates.
• Increased webinar registration-to-attendance performance.
• Increased landing page and form conversion rates.
• Stronger nurture engagement and reduced funnel drop-offs.
• Increased upsell, cross-sell, and expansion revenue metrics.
• Growth in qualified referral pipeline.
• Higher customer retention and LTV.
• Improved deliverability and database health.
• Clear revenue attribution to lifecycle programs.

Key Competencies

• Strong expertise in multi-channel lifecycle marketing across email, SMS, push notifications, in-app messaging, and automated workflows.
• Advanced proficiency in HubSpot (workflows, smart lists, lifecycle stages, personalization, landing pages, and reporting).
• Excellent copywriting skills tailored to sophisticated, high-net-worth audiences.
• Strong analytical ability to interpret funnel metrics, identify drop-offs, and run A/B and multivariate tests.
• Ability to build and maintain advanced segmentation frameworks and behavioral-triggered automation.
• Deep understanding of customer journey mapping, conversion psychology, and long-cycle purchase behavior.
• Strong cross-functional collaboration with Sales, Marketing, Product, and Customer Success teams.
• Technical comfort with attribution, lifecycle reporting, and testing frameworks (SQL familiarity is a plus).
• Strong organizational and project management skills to run multiple workflows and campaigns simultaneously

Education and experience

• 3-5 years of lifecycle/email marketing experience in B2B & B2C.
• Proven experience improving conversion and revenue across complex funnels.
• Experience managing large-scale databases with strong data hygiene, deduplication, and deliverability practices.
• SQL experience is a plus (not required).
• Experience with high-consideration, financial, fintech, SaaS, or premium/luxury products is a plus (not required).
• Bachelor’s degree or higher in Marketing, Communications, or related field is a plus (not required).

Benefits & Perks

• 100% Remote work.
• Paid Time Off.
• Health Insurance.
• Dental Insurance.
• Vision Insurance.
• Voluntary Life Insurance.
• Accidental Insurance.
• Hospital Insurance.
• HSA and FSA options.
• Access to our product and services at significant discounts and, in some instances, free.

Commitment to Diversity

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, NURP recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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